Tuesday, October 15, 2013

Have you been to The Georgetown Cupcake Shop?


I was strolling around Georgetown in Washington D.C last week and I was surprised by this scene!
Customers outside the shop waiting in line to get their dose of cupcake


I was like (o.O) Then i read the sign to see it was a cupcake shop. I observed the scene for a while to notice that customers were actually excited while waiting in the line
The line was too long and people kept coming in and joining at the end of the line.

When I went back home, I googled the name online and did a little research to find out that this shop is one of the most famous cupcakes bakers in Washington D.C.

"Georgetown Cupcake is a cupcakery based in the Georgetown neighborhood of Washington, D.C. that has now expanded to 6 other locations nationwide. Sisters Katherine Berman (née Kallinis) and Sophie LaMontagne (née Kallinis) opened the shop in February 2008.


Growing up in Toronto, Katherine Berman and Sophie LaMontagne learned baking from their Greek grandmother. As kids, their grandmother allowed them to use leftover cake batter to make miniature cakes, such as cupcakes.


Before opening the shop, LaMontagne was working in Boston for a venture capital firm, and Berman worked for Gucci in Toronto. Berman, a graduate of Marymount University and familiar with the Washington DC area, decided it would be a good place to open a cupcake shop.[1] The sisters financed the shop using their own life savings, along with a small business loan.[4] Their mother and employee, Elaine Kallinis, also helps run the shop.


Berman and LaMontagne opened the shop in Georgetown in February 2008, in a small, white-framed house on Potomac Street. The shop quickly became popular, often running out of cupcakes during the day and then closing up shop until the following day.


 

By December 2009, Georgetown Cupcake outgrew the location and moved the shop to a new location at the corner of 33rd and M Street NW in Georgetown. Georgetown Cupcake has opened a second location in Bethesda, Maryland, and sells cupcakes online. Recently they have opened in Soho, New York, Newbury St. In Boston, and Los Angeles. A shop was initially meant to open in Atlanta in Spring of 2013 but as of Summer 2013 Georgetown Cupcakes website still lists the location as "coming soon" . Along with these locations the store also ships nationwide. The shop maintains the Potomac Street location for filling mail and special orders. On weekends at the M Street location, lines extend out the door and around the corner. Customers consist equally of both tourists and locals.

Yesterday I was planning on visiting Georgetown and Georgetown cupcake was on my list.

We arrived around 8:00pm and there was about 10 customers -ONLY- outside, it wasn't long before we were allowed to go in and here is some photos:


Customers ordering Cupcakes


I wanted to order One Vanilla & One Red Velvet but the teller told me that Red Velvet contain alcohol. So I sicked with One Vanilla & One Cinnamon 


Customers waiting their orders











Cupcakes


Vanilla Cupcakes

Vanilla & Chocolate / Chocolate & Vanilla 

More Cupcakes | There is enough cupcakes for everyone :)

Our Cupcakes

The line is no more & everyone enjoying the cupcakes
"Georgetown Cupcake offers eighteen flavors daily, including multiple varieties of chocolate, vanilla, and red velvet that are available each day, three seasonal flavors, and other flavors on rotation throughout the week. The cupcakes are baked throughout the day at the shop, and use specially-sourced ingredients such as cocoa from France and vanilla from Madagascar. Each cupcake has roughly 250 calories, except for those with less frosting such as the Chocolate Ganache variety which have approximately 200 calories.

The shop sells an average of 10,000 cupcakes daily, red velvet the top-seller. Each day, Georgetown Cupcake gives away 100 free cupcakes, at each location; they announce the free, not-on-the-menu flavor on Facebook and Twitter, and give them out to the first 100 customers who request them."

If you are planning to visit you might want to check their facebook page before you enter the shop so you know what is the free cupcake of the day :)
For example this was the today's announcement:

"Today's FREE (not-on-menu) flavor is DC Cupcakes MAPLE FUDGE! Order it by name & it's FREE! 100/location, 1/customer! Enjoy!!"

So what it is your favorite Cupcake?"
Here is their menu
http://www.georgetowncupcake.com/menu.html



Source: http://en.wikipedia.org/wiki/Georgetown_Cupcake

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